Armani Exchange

Armani Exchange (A|X) is a fashion brand founded in 1991 by Italian designer Giorgio Armani. It was created as a more accessible, youthful, and casual counterpart to Giorgio Armani’s main luxury brand. Armani Exchange aimed to offer a blend of fashion-forward streetwear and trendy casual pieces, often featuring bold graphics and logos, in contrast to the more understated, elegant designs of the original Armani collections.